COURSES:

Principles of Marketing                                                                
1/2 credit
Grades: 9-12
Description: To provide students with the objectives and benefits of a marketing education program and to prepare them for marketing careers. The role, functions, and institution of marketing in the economy and society, marketing career opportunities and requirements, career planning, and necessary personal characteristics for competencies for success.

Marketing I                                                                                               
1/2 credit
Grades: 10-12
Pre-Requisite: Business Fundamentals
Description: This course develops student understanding and skills in such areas as channel management, marketing-information management, market planning, pricing, product/service management, promotion, and selling. Through the use of three projects, students acquire an understanding and appreciation of marketing activities. Current technology will be used to acquire information and to complete the projects. Throughout the course, students are presented with problem-solving situations for which they must apply academic and critical-thinking skills. Formal reflection is an on-going component of the course.

Social Media Marketing                                                                                             
1/2 credit
Grades: 10-12
Pre-Requisite:
Description: Social Media Marketing presents online social networking as a business strategy designed to increase customer loyalty and inquiry conversion. Students will study major social media channels and marketing campaign techniques and evaluate contemporary and emerging tools in the digital marketplace, including social bookmarking and techniques to drive social media traffic. Analyses of social media effectiveness will also be explored.

Hospitality & Tourism Marketing                                                                                           
1/2 credit
Grades: 10-12
Pre-Requisite:
Description: To provide the student with an understanding of one of the largest industries in the world. Specific applications include marketing, promoting, and selling products of airlines, international travel, ground transportation, cruising, hotel and lodging, restaurants, and tours. Students will learn the importance of hospitality and tourism’s economic impact.